UI/UX Web
UI/UX iOS/Android
Brand System
Design System
Corporate Identity
Product Positioning
Materials

Overview

  1. Gather salient user experience data.
  2. Identify existing and new users and create personas.
  3. Cross-check user experience and strategies.
  4. Build a messaging platform.
  5. UI/UX development that connects to the audience.
  6. Iterate on design directions.
  7. Integrate design components with engineering.
  8. Oversee Q/A of visual language rollout
  9. Optimize the user experience

Illumy gave me free rein to rebuild their brand's visual everything, design new product features, and provide solid creative direction. A vibrant communications brand with a strong visual language was created, resulting in a user experience that makes people feel positive, safe, and connected – creating a happy brand.

Positioned the brand for GTM

Dramatically increased effectiveness in Gen Z consumer audiences

Elevated brand experience and presence

Email + Messaging + Video Chat all in one happy package.