The objective of this ID was to shows the tight and continuous relationship Canaan has with its partners, entrepreneurs, and companies they fund. Using an infinity mark, powerfully portrays the idea of not giving up and being in it for the long haul. The icon displays the ‘C’ and ’P’ as the primary design focus to create the infinity symbol. This is a modern design that carries an established substance. We used a bold font to show strength while also using all lower case letters to give a sense of approachability and being genuine.
