UI/UX
Brand Platform
Visual Identity
Design System
Packaging
Social Playbook
Advertising

Overview

Brand Process

  1. Information gathering
  2. Gather user experience data
  3. Create new persona boards
  4. Define brand language
  5. Build brand platform
  6. Brand illumination
  7. Create visual identity
  8. Implement creative + messaging
  9. Optimize

Creative Process

  1. Intake (digest brand and challenges)
  2. Incubation (ideation and concepts)
  3. Illumination (find the right direction)
  4. Implementation (pour into all visual touchpoints)
  5. Optimization (tune the knobs)

I helped Campos Borquez bring clarity to its roots and develop a strategy that reflects its commitment to growing the healthiest, tastiest, most sustainable produce possible – and showing the love they give back to their community.

Elevated brand experience and presence

Gain of Whole Foods and Starbucks accounts allowing them to expand into new markets

Sold entire inventory and backlogged future sales

Finding meaning in growing healthy produce.