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Brand Strategy
Creative Direction
Brand Design
Visual Identity
Design System
Online Presence
Packaging
Marketing Materials
Social Playbook
Sales decks

Overview

Process

Brand Process

  1. Information gathering
  2. Gather user experience data
  3. Create new persona boards
  4. Define brand language
  5. Build brand platform
  6. Brand illumination
  7. Create visual identity
  8. Implement creative + messaging
  9. Optimize

Creative Process

  1. Intake (digest brand and challenges)
  2. Incubation (ideation and concepts)
  3. Illumination (find the right direction)
  4. Implementation (pour into all visual touchpoints)
  5. Optimization (tune the knobs)

I help to build Cover 2 from the ground up — brand identity, visual language, product design, app design, marketing materials, and digital. Zero to full ecosystem.

In the room before day one. Built C2's entire brand and digital presence from the ground up.

Delivered a full brand system — sales collateral, internal and external sales tools, and an end-to-end digital experience — in under a year.

Clean Air Isn't a Luxury. It's a Standard.

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