Studio Findings’ identity, encompassing both its logo and mark, encapsulates the brand’s unwavering commitment to sourcing exceptional products, artisans, and cultures worldwide. At its core, the circular emblem embodies an exclusive personal sphere—a “circle of comfort”—meticulously curated by Studio Findings from artisans across the globe. Each element within this space is intentionally selected, offering a “divine find” tailored to individual preferences. It serves not only as a sanctuary for discovery but also as a platform for creating cherished memories and experiencing pure joy.

The design of the mark reflects elegance and sophistication, characterized by refined aesthetics and a contemporary appeal. Leveraging a circular form, it naturally draws attention, capitalizing on the human eye’s inclination towards such shapes. The incorporation of the letter “F” seamlessly within the design reinforces the concept of “findings” within Studio Findings, harmonizing with the overall composition.

In terms of typography, a sans-serif typeface in uppercase conveys confidence and assurance, while the thin weight choice adds a touch of modernity and approachability. By centering the icon and integrating it within or alongside the Studio Findings name, the visual hierarchy is effectively managed, enhancing both the brand’s visual appeal and readability.