Founder / Creative Director / Designer

Versatyle Design, Inc. / 2001 – Present (Brand/Creative Agency)

I founded Versatyle Design, Inc. (Versatyle Creative) and have effectively helped build corporate brands and immersed myself in creative assignments since its beginnings. I have experience with over 90+ companies and countless products, solving some of their most demanding creative challenges. Below are some of my responsibilities, to name a few:

• Provide vision & brand leadership across all forms of communication
• Supervise and direct creative talent, designs, photography, copywriting, and illustrations on any given project
• Leading creative officer for all brand creations, from initial ideation to final brand material & digital executions
• Building specialized teams of talent that scale and are sustained long term
• Training new talent and companies in product usage, software, and processes
• Remain in the forefront of the “new-new”
• Drive contagious optimism with a healthy dose of reality

Head of Brand / Product Designer / Co-Founder

Hijinx Media Corp/ 2019 – Present (Mobile Gaming Platform)

• Creating positive environments for skate and youth culture
• Leadership in high-level goals and strategy roadmaps
• Created the brand and visual identity platforms
• Developed Figma prototypes and assets for product development
• Managed programming and architecture team
• VC pitching and product presentations/demos

Creative Universalist

C2 / 2023-2023

• Created the C2’s brand platform from company ideation to GTM
• Developing a modernized web experience, visual design system, corporate ID, and strategic messaging for brand rollout and external campaign communications.
• Developed a branded B2C/B2B WordPress website integrated with a larger CRM tech stack and shopping platform.
• Helped develop onboarding and order fulfillment strategies.
• Positioned brand for successful GTM and market growth.

Creative Director, Designer, Website Developer

Studio Findings / 2022 – 2023 (Home Goods / E-commerce)

• Created the Studio Finding brand platform by developing a modernized web experience, visual design system, and strategic messaging for brand rollout and external campaign communications.
• Developed a branded B2C eCommerce WordPress website.
• Helped develop shipping strategies and integrated WooCommerce and ShipStation into the order fulfillment strategies
• Positioned brand for successful GTM and market growth

Creative Director, Designer, Web Developer

Seatrec / 2019 – Present 

• I joined this team out of my love for the ocean.
• Serve as their creative director, designer, and website developer.
• Created a fun, informative, immersive website that serves as a great marketing system, offers a solid vision, and builds community.
• Helped position them for success. They now have several substantial funding, and partnerships with Nasa, Darpa, NOAA, to name a few.

Creative Director, Designer, Website Developer

Bruckner Group / 2020 – 2022

• Developed the brand identity, visual identity, website, and marketing materials
• Develop pitch decks for medical communities and healthcare companies going into clinical trials
• Positioned their brand to align with their unique methodologies
• Position their brand and visual identity for credibility and obtain substantial accounts

Creative Director, Designer, Website Developer

Ridge Ventures / 2018 – Present

• Developed the comprehensive brand identity, event, and corporate materials
• Develop pitch decks for portfolio clients and annual meetings
• As acting as creative director, they raised $200M+ in LP funds and landed some of the who’s who of silicon valleys portfolio companies

Creative Director, Designer, Website Developer

Fait Maison LJ, LLC / 2018 – 2022

• Elevated the Fait Maison brand by developing a modernized web experience, developed a visual design system and strategic messaging for external communications.
• Developed a branded B2C eCommerce WordPress website.
• Integrated WooCommerce and ShipStation into the order fulfillment strategy
• Helped develop shipping strategies for pricing and 3PL fulfillment

Creative Director / Designer / Web Developer

Health Fidelity / 2017 – 2021

• Developed the corporate brand platform, design system, web platforms, interactive tools, campaign systems, environmental design, and more
• Created digital marketing tools to generate and track sales leads
• Led creative, interactive, and strategy teams to position their brand and visual identity for acquisition (Edifecs, Inc. acquired them for an undisclosed amount)

Creative Director, Designer, Website Developer

XL innovate – AXA XL / 2018 – Present)

• I served as XL Innovate’s creative director, designer, UI/UX talent, and interactive director.
• Managed a team of developers
• I developed all of the comprehensive brand, event, and corporate materials.
• Develop pitch decks for portfolio clients and annual meetings
• While acting as creative director, they secured some of Silicon Valley’s most sought-after insurtech portfolio companies.
• AXL acquired them for $15.3B 🙂

Head of Creative / Brand Strategist / Product Designer

Illumy, Inc / 2019 – 2020 

• Developed the corporate brand platform, design system, web/mobile platforms, interactive tools, campaign systems, and more
• Developed the UI/UX for mobile and desktop apps
• Designed customer experience for video conferencing and messaging
• Introduced modern workflow processes for design, programming, and marketing to cohesively be more productive globally
• Led teams to position their brand for GTM and market gains

Creative Director / Brand Elevation 

Toshiba Americas / 2016 – 2020

• Developed the corporate brand platform, design system, web platforms, tradeshow booths, campaign systems, holographic 3D conceptual presentations, keynote decks, and more
• Positioned their brand visual identity for acquisition
• While performing duties, there was a bidding war for Toshiba Memory, including Apple. (Bain Capital Consortium purchased them for $18B)

Brand Design, Creative Director, Designer, UI/UX

Campos Borquez / 2019 – 2020

• Developed brand platform and salient marketing messaging 
• Developed comprehensive visual identity
• Designed the website experience
• Social and external campaign strategy
• Developed packaging and POS displays

Creative Director, Designer, Content Manager

Palo Alto Networks / 2019 – 2020

• Development of a comms plan to develop a comprehensive and extended recruitment campaign and staff revitalization campaign
• Developed a website to host extended content for the comm plan
• Created and oversaw narrative for LEAP program that reaches Gen Z (recruits) and bridges with Gen X (managers) 
•  Supported recruiting efforts with content strategy to achieve recruiting goals
• Managed the copywriting team in the development of LEAP Email Newsletters, Twitter Posts, Instagram Posts, and content for Slack messages
• Created employee tool kits for quick output of animated graphics 
• Employee Network Promo Campaigns & Ads 
• Diversity and Inclusion (D&I) Campaigns & Ads
• Various Featured Employee Promo (PPT) 
• General Promotion and Campaigns for Employee Recruitment & Growth

Creative Director, Designer, Website Developer

Trooly (AirBnB) 2019 – 2020

• Developed the corporate brand platform, design system, web/mobile platforms, fonts, and more for Trooly’s AI-based predictive algorithm
• Manage a creative team of designers, photographers, illustrators, and writers.
• Infused modern processes for design, programming, and marketing workflow
• Led creative and strategy teams to position their brand for M&A (purchase by AirBnB for an undisclosed amount)

Creative Director / Designer

Twilio / 2016 – 2017

• Development of informational architecture 
• Interpreted complex societal user data and converted it to a simple visual format
• Created visual aesthetics for the mobile messaging rollout
• Screen layouts for visual storytelling

Creative Director, Designer

Mist / 2017 – 2018

• Creative development of the mist.com corporate website
• UI/UX for site templates, story flow, and screen layouts 
• Asset imagery development, interactive diagram development
• Comprehensive brand sizzle 🙂

Art Direction / UI-UX Designer 

Juniper Networks / 2018 – 2018

• When Juniper acquired mist, I redesigned the UI/UX creative development to convert their existing site into the Juniper look and feel. 
• Curation of photography, stylization of imagery, development of interactive infographics, design of screen layouts, and more.

Creative Director / Experience Developer 

Aruba Networks / 2009-2017 

• Created experimental user experiences for product samplings and sales conversion
• Built and led teams to build tools to show network capacity needs, comparison models with competition, and a platform to create healthy qualified sales leads
• Created a lot of brand, sales, and marketing materials
• Developed custom “gamified” apps for sales training 

Creative Director, Designer, Web Tool Developer

Canaan Partners / 2012 – 2016 

• Served as Canaan Venture Partners’ creative director, designer, and website developer for years.
• Managed a team to develop a customized hand-built CMS for their website.
• Developed all the comprehensive brand, event, and corporate materials
• As creative director, Canaan raised $1.6B in LP funds and landed some of the who’s who of silicon valleys portfolio companies

Art Direction / UI-UX Designer 

Hewlett Packard / 2018 – 2019

• UI/UX for the Hewlett Packard Pathfinder corporate website. 
• Developed mockups and prototyping
• Curation of photography, stylization of imagery, development of motion assets, design of screen layouts, and more.
• Video channel integrations, brand articulation, testing, and team cheerleading. 

Creative Director, Designer

Violin Memory / 2009 – 2013

• Served as Violin Memory’s creative director for many years.
• Developed the corporate brand platform, design system, web platforms, massive tradeshow booths, sales tools, campaign systems, keynote decks, and more. 
• Developed campaigns recognized by business week and others.  
• Helped creatively position their brand for popular appeal and ultimately a $162M IPO

Creative Director, Designer, Brand Developer

Lantiq Semiconductor

• Led the creative development, including the corporate brand platform, design system, packaging, UI/UX for digital presence, environmental graphics, campaign systems, tradeshow presence, and sales tools
• Worked inside a German marketing team to achieve high-level business objectives; to be acquired
• Ultimately, Lantiq’s acquisition by Intel was for $400M

Creative Director, Designer, Brand Developer

Christopher Blue, Jag, Pine 4, and Worn 

• Developed design system, look books, lead generation materials, advertising, and packaging
• Managed a creative team of designers, photographers, illustrators, and writers.
• Drove creative strategy to obtain large vital accounts (such as Neiman Marcus and others)
• Positioned visual identities and brands for acquisition
• Ultimately these brands were acquired by Hartmarx
  

Creative Director / Webmaster

Tautona Group 2016 -2017

• Led Tautona Group’s interactive brand launch 
• The project included: Corporate brand refinement, interactive brand development, brand strategy, brand exploration, creative direction, photography direction, software and server installations, integrations, 
• Headline and content development, visual aesthetics, icon development, animations, optimization, testing, and launch

Creative Director / Designer

Antiva Biosciences / 2015 – 2015

• Orchestrated a company renaming process for a breaking-through biopharma product helping to find a cure for HPV. 
• We worked through several strategy exercises, ultimately renaming them to Antiva Biosciences. 
• Developed a corporate identity and marketing collateral critical to their company relaunch.
• Helped position them for series B and C funding $53M 

Creative Director / Website Developer

New Energy Risk / 2017 – 2019

• Led New Energy Risk’s interactive brand launch
• Corporate brand creation, interactive brand development, brand strategy, brand exploration, creative direction, photography direction, typography, animation/motion development
• Headline and content development, visual aesthetics, icon development, animations, and motion
• IT software and server installations, MarTech integrations
• The newly branded NER clients have unlocked over $2.9 billion to develop new and renewable clean energy technologies and other imperative projects.

Creative Director

Intira, Corp / 1999- 2001

• Led the creative team and engaged audiences in marketing campaigns to help build a large internet fueled beast of a company
• Worked with a wonderful team in the creation of the corporate brand
  
• Managed the creative vision of the company including photography, typography, and brand visual aesthetics
  
• Environmental design and tradeshow marketing
• Created an extended list of marketing communication materials
• UI/UX for elevated brand presence

Art Director

Lucent Technologies – Bell Labs / 1999- 1999

• Managed the creative team and external creative talent 
• Oversaw the transition of all Ascend Communications’ marketing materials to match the Lucent Technologies brand aesthetics
• Created an extended list of marketing communication materials
• I drank all the coffee available

Art Director

Ascend Communications / 1996-1999

• Led the creative team and engaged audiences in marketing campaigns to help elevate brand awareness
  
• Managed the creative team and external creative talent
  
• Managed the creative vision and brand visual aesthetics
  
• Created an extended list of marketing communication materials
• Environmental design and tradeshow marketing
• Demand gen marketing
• Ultimately, Ascend was acquired for 24B by Lucent Technologies